Sony Ericsson was offered $4 million in state economic incentives in the form of quality job tax credits to lure the firm’s North American headquarters to Buckhead, according to Alison Tyrer with the Georgia Department of Economic Development.
The telephone maker will locate in Terminus 200 the 180 jobs that it brings from Research Triangle Park in North Carolina. The jobs include top management executives, including Sony Ericsson’s President of Americas Anderson Teixeira, sales and marketing staff and other headquarters-related jobs.
The company, through a re-organization, has combined North America region North Carolina its Miami-based Latin America region to create Region Americas in Atlanta.
The company said Atlanta was picked because the city is home to AT&T Mobility, Ericsson’s largest customer in the United States and one of the largest customers globally. Hartsfield-Jackson Atlanta International Airport also played a major role in the decision making.
The state incentive is offered to companies for creating jobs that pay above average for the county they are located in, Tyrer said.