City offers way to build the Brookhaven brand
Why do I support the new city of Brookhaven?
Beyond the obvious savings in taxes and more local control, it’s all about building the Brookhaven brand.
In Atlanta we live close to the home of some of the world’s most powerful brands: Coca-Cola, Home Depot and UPS. These brands dominate their respective markets and bring in huge amounts of revenue due to the power of their name alone.
And the power of branding can work just as well for a city.
Like our neighbors to the south in Buckhead, Brookhaven can be a top brand in the Atlanta area, a destination for living, working, shopping, eating and playing. By officially becoming the city of Brookhaven, our brand identity will grow much faster than if the area remains in unincorporated DeKalb County.
I believe this branding effect will result in higher property values in the long run, as well as larger revenue streams for the city of Brookhaven than has been detailed in the Carl Vinson study.
I am long-time career marketing professional and I have great confidence in the power of branding.
Let’s get behind the new city of Brookhaven brand and ride it into a better future.
Christopher C. Binkert
Brookhaven area needs leaders who live close to home
To the editor:
I live in unincorporated DeKalb County District 6. Our incumbent county commissioner has a challenger. The commissioner mailed a campaign flyer listing 13 neighborhood meetings scheduled over the next 10 weeks to ask for voters’ support. I admire her determination to reach all far corners of her district. But that is way too many people, neighborhoods and issues for one person to effectively represent.
It is the primary reason we will vote July 31 to incorporate the city of Brookhaven. We will be better served within the city of Brookhaven with 50,000 residents living in 12 square miles; a mere fraction of District 6.
Brookhaven will have four City Council districts plus an at-large mayor. Each council member will live within his or her district, representing fewer than 13,000 people. It will not be perfect, but it certainly will not require 13 meetings spread over 10 weeks to hear us regarding city services.
Brookhaven will not leave DeKalb. We’ll still be right here. Over 80 percent of our local taxes will still go to DeKalb County and schools.
DeKalb is too big, too bloated, and too expensive. YES – it’s time for the city of Brookhaven.
Happy with DeKalb, services
To the editor:
My wife and I have lived within the area proposed for a “city of Brookhaven” since buying our home in 1980. There are many reasons to oppose a “city of Brookhaven,” but the main reason we oppose it is the outstanding services that DeKalb County provides and the relatively low level of taxes. You get what you pay for, and we believe we get excellent value for our tax dollars from DeKalb County.
I’ve talked with people who have lived in other parts of the metro area and moved to DeKalb County, and they praise the garbage collection service in DeKalb County. Once, the garbage collection missed our street; my wife called and within an hour of the call, a truck was on the street. When we clean the basement or the attic, we pile up lots of “junk” at the curb, and it is hauled off without delay, complaint or extra charge.
We have had to call the DeKalb police several times, and they respond immediately. Once recently, I accidentally called 911 and hung up; I got a call back within 30 seconds asking if everything was all right.
We had to have roots cleared from the sewer main near our home last year and the office responded immediately. The supervisor gave us some tips to minimize the problem happening again. This saved us the thousands of dollars that a plumber quoted us to do the same work. This is, in my experience, not how governments usually act.
In all of our years living where we do, we have never heard anyone advocating for or even mentioning a “city of Brookhaven” until the last year or so. When we first heard about it, we thought it was a joke.
Is everything perfect? No, no government (or other human institution) is or will be. DeKalb County government provides excellent services for the amount of taxes we pay. Taking a chance on a new city just to save a few dollars a month in taxes is too big a risk for us. Therefore, we will vote “no” on July 31.
David W. Drake