By Yvonne Williams

Yvonne Williams

In the 1990s, a group of business leaders formed the Central Perimeter Partnership to address the huge traffic challenges facing the Perimeter market as a result of its success as a corporate center.

Out of the partnership’s meetings, the Perimeter Community Improvement Districts (PCIDs) organization was born to cut through red tape and speed up critically needed transportation infrastructure improvements.

Jurisdictional boundaries and individual company agendas became blurred as companies from Sandy Springs, Dunwoody and northern unincorporated DeKalb County came together to advance the needs of the entire Perimeter region under the PCIDs’ umbrella. As a result, Perimeter maintains an enviable position today as the largest office market in the metro Atlanta area and a premier location in which to live, work, walk and play.

The Sandy Springs/Perimeter and Dunwoody Chambers of Commerce have now ventured down the same collaborative path to regional success by joining together for the first time to host the Greater Perimeter Business Expo.

The sold-out June 1 expo at the Westin Atlanta Perimeter North Hotel offered individual area businesses more exposure and networking opportunities as well as seminars by dynamic speakers on pertinent issues that affect businesses such as technology, transportation infrastructure, and the power and profitability of referral marketing.

But, the largest business expo in the Greater Perimeter area this year also provided the opportunity to build relationships and uncover new ways of working together to foster a stronger Perimeter-area business community.

The PCIDs have learned that building relationships and partnerships across county and city lines and with various local, state and federal agencies leads to success. We applaud the Sandy Springs/Perimeter and Dunwoody Chambers’ move to this same cross-jurisdictional model and we were proud to be the presenting sponsor for the June 1 Greater Perimeter Business Expo.

Regionalism is the future. And the Sandy Springs/Perimeter and Dunwoody Chambers get it. Events such as the Greater Perimeter Business Expo will continue to put the spotlight on the central Perimeter – one of Georgia’s greatest markets in which to do business.

Yvonne Williams is president and CEO of the Perimeter Community Improvement Districts.