An immersive entertainment venue is coming to Downtown Atlanta to anchor Centennial Yards’ new sports and entertainment district.
Centennial Yards Company announced July 22 it signed a long-term lease with Los Angeles-based Cosm digital technology company to create a 70,000-square-foot, three-level venue adjacent to State Farm Arena and Mercedes-Benz Stadium.
The venue will include an 87-foot diameter, 12K-resolution LED dome to “deliver live sports and experiential entertainment in Shared Reality,” according to a news release.
“Cosm’s experience is unparalleled, using its Shared Reality technology to provide guests with front-row access to global events from Downtown Atlanta at Centennial Yards,” said Brian McGowan, president of Centennial Yards, in the news release.
“With existing, world-class sports venues and the addition of Cosm, we believe Centennial Yards will become the center of gravity for entertainment in Atlanta, connecting people of all ages with an incredible combination of sporting events, music, bars, restaurants and retail,” McGowan said.
Centennial Yards Company is an affiliate of CIM Group, the developer of the $5 billion transformation of what was known as “The Gulch” into a massive 50-acre mixed-use development. A 19-story boutique hotel and 19-story apartment building are going vertical now at Centennial Yards and both are expected to be open in 2025.