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Rough Draft Atlanta is metro Atlanta’s leading hyperlocal media organization.
We publish Reporter Newspapers, Atlanta Intown, Silver Streak, and Rough Draft. With a combined monthly readership of over 250,000, our papers reach metro Atlanta’s most dynamic and influential communities.
Reporter Newspapers (circ: 58,000) is published monthly and covers four communities: Brookhaven, Buckhead, Dunwoody, and Sandy Springs.
Coverage area includes ZIP codes 30305, 30318, 30319, 30326, 30327, 30328, 30338, 30342 and 30350.
Atlanta Intown (circ: 27,000) reaches the intown communities from Midtown to Grant Park and from Emory to the Westside. Intown’s coverage includes ZIP codes 30306, 30307, 30308, 30309, 30312.
Founded in 1994, Intown pioneered hyperlocal news in Atlanta with its unwavering mission to inform and empower readers while helping build community.
Silver Streak, f/k/a Atlanta Senior Life (circ: 10,000) targets Atlanta’s active senior community. It is distributed across the wider metro area via drops at 266 businesses, community centers, and senior residences.
Reporter Newspapers and Atlanta Intown are distributed via direct mail to ensure delivery into homes as well as 300+ local businesses within the communities.
In 2021, Springs introduced Rough Draft, a morning newsletter that is a clever, curated, and concise look at what’s happening around metro Atlanta.
In the Community
We are active members of The Atlanta Press Club, Georgia Press Association, Sandy Springs Perimeter Chamber, Brookhaven Chamber of Commerce, Central Atlanta Progress, the Midtown Alliance, Livable Buckhead, and the Buckhead Business Association.
Editorial Team
Sales & Marketing Team
Keith Pepper
publisher
Atlanta native Keith Pepper acquired Springs Publishing in December 2020. Keith has deep roots in the Atlanta community and a 20+ year career working at local and global media organizations.
He currently serves on the boards of the Atlanta Press Club, the Brookhaven Chamber, and Wholesome Wave Georgia. Previously, he was a member of the Board of Directors at Kate’s Club.
Neal Maziar
CHIEF REVENUE OFFICER
Neal Maziar joined Springs Publishing in January 2022. Previously, he led sales and marketing at Cox Radio and was a co-founder of Big League Broadcasting. He currently serves on the board of the Sandy Springs Perimeter Chamber and the Georgia chapter of the Crohn’s & Colitis Foundation.
He is a native of, and lives in, Sandy Springs.
Deborah Davis
account manager | sales operations
Deborah Davis has more than 30 years of experience in the newspaper industry.
Jeff Kremer
sr. account manager
Jeff Kremer has more than 25 years of advertising sales experience, including at Creative Loafing and the Sunday Paper, where he was a founder.
Suzanne Purcell
sr. account manager
Suzanne joined Springs Publishing in April 2022. Previously, she worked for 30+ years at Cox and The Atlanta Journal-Constitution in a variety of sales and management roles.
Suzanne grew up in Sandy Springs and now lives in Buckhead.
Rico Figliolini
creative director
Rico Figliolini is a creative director, publisher, social media strategist, and podcast producer/host in Atlanta. In 2021, he was recognized for Page One Design by the Georgia Press Association.
Company News
Here are the latest stories about Rough Draft Atlanta
Coverage from other outlets
Suzanne Purcell named 2022 “Sales Superstar” by Editor & Publisher magazine. (Jan. 6, 2023)
A recap of 2022 and a look ahead from LinkedIn. By Keith Pepper (Dec. 31, 2022)
Leff & Associates “Four Questions Journalist Spotlight” with Amy Wenk and Keith Pepper (Mar. 5, 2022)
“The Georgia Gang” recognizes Rough Draft as a “winner of the week” (Dec. 19, 2021)
Bulldawg Illustrated Proust Q&A with Keith Pepper (Nov. 24, 2021)
LinkedIn post on Atlanta Journal-Constitution partnership (Nov. 14, 2021)
What’s Up Dunwoody podcast about the Dunwoody 4th of July Parade. Amy Wenk and Keith Pepper (July 3, 2021)
Atlanta Jewish Times: “Steve Levene Sells Reporter Newspapers” (Jan. 12, 2021)
Atlanta Journal-Constitution: “OPINION: Atlanta man happy to buy newspaper company? Must be fake joy” (Dec. 23, 2020)