With the assistance and sponsorship of Kroger supermarkets, tournament officials at THE TOUR Championship presented by Coca-Cola announced that the 2010 TICKETS Fore CHARITY program will raise money to improve the quality of life in communities where PGA TOUR tournaments are held.

Initiated on the PGA TOUR, Champions Tour and Nationwide Tour, the TICKETS Fore Charity program offers eligible charities the opportunity to promote the sale of tournament tickets, with 100 percent of the net proceeds donated to charity. At THE TOUR Championship, the charitable organization promoting the ticket sale retains 50 percent of the net proceeds of the applicable sale, with the remaining 50 percent donated to the East Lake Foundation.

Kroger has pledged an additional $50,000 in bonus funds to the organizations participating in the program.

“It is getting more and more difficult for charitable and non-profit organizations to find the funding they need to provide such a positive impact on the Atlanta community,” says Todd Rhinehart, executive director.  “THE TOUR Championship’s commitment to helping these charities continues through our TICKETS Fore CHARITY program, and we are grateful for Kroger’s support of the East Lake Foundation, and all of our Atlanta charity partners.  Their pledge of an additional $50,000 to the bonus pool winners will make a huge impact on several local organizations,” he said.

THE TOUR Championship is annually held at Atlanta’s East Lake Golf Club.  In 2009, THE TOUR Championship presented by Coca-Cola made contributions totaling more than $1 million to charities, which primarily benefit the East Lake Foundation and The First Tee.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.