On Tuesday, metro Atlanta arts organizations blasted an email to subscribers about a joint campaign to increase awareness and visibility. More than 40 organizations have committed to proactively join efforts, and individual funds, to generate this campaign designed to benefit the local arts community as a whole.
This collaborative effort, spearheaded by AtlantaPlanIt.com, a service of Public Broadcasting Atlanta, will focus on educating metro Atlantans about the diverse opportunities available for enjoying arts in the region. Individual arts organizations will contribute funds that will pay for the creative for the campaign as well as advertising purchases online, on air, in select TV markets and in print.
Weak arts funding and a perceived lack of coverage in the local media has spurred the new collaboration, according to AtlantaPlanIt officials. By recognizing those organizations who participate, the campaign will leverage existing individual marketing efforts without diluting each organization’s unique message. Atlanta PlanIt is looking for participation from a sizable representation of the more than 400 arts groups in the region by the anticipated campaign launch in January 2011.
