The College Football Hall of Fame has officially started construction on the site of its new home in Downtown Atlanta, with plans for completion in fall 2014.

The College Football Hall of Fame will be relocated from South Bend, Ind., to Downtown on the site currently known as the “Green Lot” of the Georgia World Congress Center. Construction crews from Brasfield & Gorrie began work preparing the site today. Initial construction will focus on the parking deck that will replace the green lot and will service the Hall.

“We are thrilled that the project has reached this point,” said Steve Hatchell, President and CEO of the National Football Foundation.

The $66.5 million project will be a destination for college football fans nationwide, delivering an immersive, interactive and engaging experience for visitors. The Hall will be adjacent to the Georgia World Congress Center, Georgia Dome and Omni Hotel at CNN Center, and just steps from Centennial Olympic Park, the World of Coca-Cola, the Georgia Aquarium and the future National Center for Civil and Human Rights.

The state-of-the-art facility, at 94,256 square feet, will feature historic and contemporary artifacts, interactive multimedia displays, children’s activities, a theater featuring a 3D/4K film on the history and excitement of college football, meeting facilities, event spaces and support services. The new attraction is expected to have a significant economic impact on Downtown, with a projected $11.8 million in taxable sales from tickets, retail and events each year.

For more about the Hall, visit cfbhall.com.

Collin Kelley is the executive editor of Atlanta Intown, Georgia Voice, and the Rough Draft newsletter. He has been a journalist for nearly four decades and is also an award-winning poet and novelist.

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