1716-cropp-618x480This month The Coca-Cola Company and Sionic Mobile will introduce two new mobile apps that offer opportunities for Midtown businesses to connect with consumers, who can access exclusive deals and rewards for their participation.

The Coca-Cola Company will roll-out a 2-month-pilot program called Midtown Red, a free mobile app that helps residents, workers and visitors access special deals and custom offers from participating restaurants, retailers and attractions in Midtown. The mobile marketing pilot will connect Midtown merchants with customers via iBeacon technology, enabling businesses to provide real-time deals to users while they are in the immediate proximity of the business. This pilot is offered at no cost. To get your business involved, e-mail Signup@MidtownRed.com for more information.

Through Midtown Loyal, Sionic Mobile is offering Midtown merchants the opportunity to take part for free in a Loyalty and Mobile Payments App. A Midtown-based mobile commerce company, Sionic encourages mobile payments at check out through ION Loyalty, a points-based rewards system for customers. Businesses interested in participating in this project at no cost can sign up at this link.

Learn more about the Midtown Innovation District’s ‘Living Lab’ at this link.

Collin Kelley is the executive editor of Atlanta Intown, Georgia Voice, and the Rough Draft newsletter. He has been a journalist for nearly four decades and is also an award-winning poet and novelist.

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