An Uber-style version of Buckhead’s shuttle service is set to launch April 19 after being delayed for nearly two years due to the Covid-19 pandemic.
The updated version of the “Buc” is an app-based, on-demand transportation service that promises to get MARTA commuters, residents, shoppers and tourists to key destinations throughout the upscale district quickly and for three bucks or less. It will include four free-roaming Mercedes-Benz Sprinter vans and replaces the existing, fixed-route Buc service.
Download the free app at BucRide.org.
The Buc is managed by Livable Buckhead and funded by the Buckhead CID. It will be operated by Via, a global transit firm based in New York City.
Rides to and from the Buckhead and Lenox MARTA stations will be free. All other rides within the service zone will be $3 each way. The Buc will operate weekdays during morning and evening commute hours and lunchtime hours.
The Buc service was started in 2003 with federal funding to provide “last-mile connectivity” for MARTA commuters to get to their jobs. The CID at one time considered eliminating the service. A study determined it should be updated to serve all kinds of riders using an app-based model similar to Uber and Lyft.
This story has been updated to correct there will be four new shuttle vans, not six.