Atlanta Mayor Andre Dickens and Dallas Austin debut the 2026 Fifa World Cup Sonic ID at Mercedes-Benz Stadium on March 6, 2025.
Atlanta Mayor Andre Dickens and Dallas Austin debut the 2026 Fifa World Cup Sonic ID at Mercedes-Benz Stadium on March 6, 2025. (Courtesy FIFA/Dallas Austin)

The Atlanta World Cup Host Committee and Atlanta Mayor Andre Dickens unveiled the regional theme music – or Sonic ID – for the 2026 FIFA World Cup on March 6 at Mercedes-Benz Stadium.

The track and accompanying visualizer, “The Sound of Atlanta,” were produced by Grammy Award-winner Dallas Austin and are available on streaming platforms. You can listen to the theme below or watch the visualizer on YouTube.

“I wanted our Sonic ID to be something truly special—something that embodies the essence of our city and its rich culture,” Austin said in a statement. “That meant incorporating elements of marching band, hip-hop, and pop music, all while capturing the unique spirit of Atlanta. As a city that lives and breathes music, it had to be the best, and I’m proud of how it turned out.”

The 2026 FIFA World Cup will feature 48 teams competing in 104 matches across Canada, Mexico and the United States. FIFA introduced the Sonic ID initiative to “celebrate diversity, creativity and the unifying power of sport through music.”

Each of the 16 host cities selected an artist to remix the Official FIFA World Cup 26 Theme to represent the sound of their respective communities.

“Atlanta has always been a city that sets the tone, both culturally and musically. The unveiling of the Sonic ID, produced by our very own Dallas Austin, is yet another example of how we showcase our city’s creativity and global influence,” Mayor Andre Dickens said in a statement. “This sound captures the energy, diversity, and spirit of Atlanta, and we’re thrilled to share it with the world as we build excitement for the World Cup.”

Collin Kelley is the executive editor of Atlanta Intown, Georgia Voice, and the Rough Draft newsletter. He has been a journalist for nearly four decades and is also an award-winning poet and novelist.