Electric vehicle maker Rivian will open its East Coast headquarters later this year at Junction Krog District on the Atlanta Beltline’s Eastside Trail.
The California-based company plans to initially employ about 100 people at the Atlanta site, with staffing expected to grow to 500 as construction progresses at its forthcoming manufacturing facility near Social Circle, according to a press release.
The new headquarters will take over Junction Krog’s top floor and lobby with prominent rooftop signage.
The Atlanta expansion comes as Rivian works to scale its operations, having generated $5 billion in revenue over the past year.
“Atlanta embodies so much that makes Georgia great—top talent, exceptional creativity, and a desire to always be moving forward,” Rivian founder and CEO RJ Scaringe said in the release.
Georgia Governor Brian Kemp praised the decision as a sign of Rivian’s “commitment to the Peach State,” while Atlanta Mayor Andre Dickens said the announcement “cements our city’s growing reputation in EV innovation and technology.”
Rivian’s larger Georgia footprint includes plans for a massive factory expected to employ 7,500 people. Groundbreaking at the Stanton Springs site – location between Covington and Madison on I-20 – is scheduled for early 2026.
Rivian reported delivering 10,661 vehicles in the second quarter of 2025—meeting analyst expectations but falling short of last year’s 13,790 deliveries. Production also dropped to 5,979 vehicles, down from an expected 11,325, as the company prepared for model year 2026 launches.
The headquarters expansion comes on the heels of President Donald Trump signing a tax and spending bill that eliminates federal tax credits for new and used electric vehicles (EVs). The $7,500 credit for new EVs and the $4,000 credit for used EVs will expire after Sept. 30.
