
A new venture at Ponce City Market in Old Fourth Ward wants to redefine what a bike shop can be.
Inspired by their love of urban cycling, founders Holly and Monté Watson want The BELT Hub to make e-mobility safer and accessible, offering high-end electric bikes for rent or purchase.
The shop also provides a full suite of services, including tune-ups, bike washing, bike valet, long-term bike storage, light repairs, and curated guided group rides.
“This isn’t your neighborhood bike shop,” Holly Watson said in a news release. “At The BELT Hub, we blend movement with mission.”
“We’re here to inspire freedom, health, and joy through electric mobility while anchoring the community at every turn.”
