Webstar Technology Group, Inc. and its development subsidiary, Forge Atlanta Asset Management, have closed on a 10‑acre parcel at Ted Turner Drive SW and Whitehall Street SW in Downtown, marking the official launch of Forge Atlanta.
The multi‑phase, mixed‑use district is set to transform an under‑utilized industrial block adjacent to the Garnett MARTA station and Interstates 20/75/85. According to a statement from Webstar, the property will be transformed into a “high‑density district for Downtown Atlanta, combining hospitality, residential ownership, retail, entertainment, and public spaces.”
Phase I calls for a 300‑room hotel with meeting and event space, approximately 600 luxury condominiums, and about 60,500 sq ft of retail and entertainment space. The condominium portion, valued at roughly $532 million, will be subject to standard tax assessments, according to the release.
Webstar said it plans to launch the construction phase in 2026 and begin pre-sales on the condos.
Future phases may add additional residential towers, offices, public plazas, cultural venues, and more entertainment options.
Webstar said Phase I will be financed through conventional means: a proposed $223.7 million inducement approved by the Development Authority of Fulton County, institutional loans and equity, and bond issuance.
The development team plans to introduce an optional digital-asset component that allows more people to participate in the project’s future income through a regulated token program on the independent Torch RWA platform. When token sales occur, a portion of the proceeds is expected to support a managed investment fund that helps keep HOA fees lower for future condo owners.
The project is led by Webstar Technology Group and its subsidiary Forge Atlanta Asset Management, which together own 90 percent of the development entity. Turner & Townsend will provide development management; Skanska has participated in preliminary discussions and pre-construction planning as a potential general contractor, subject to the negotiation and execution of definitive agreements; Skyline Engineering will provide in‑house oversight and quality control, with Kimley-Horn serving as the project’s lead engineering firm; and Nelson Worldwide — the architect behind The Battery Atlanta and Buckhead’s St. Regis Hotel — will lead design. Notably, one principal of the development team is a Mechanicsville native and sits on the neighborhood board, underscoring the project’s local ties.
Once destined to become the Artisan Yards mixed-use development, the property was acquired by Urbantec Development Partners in 2022 for a mixed-use development with a focus on life science-related businesses.
For more than two years, the property sat empty until Webstar announced its plan to acquire the property earlier this year.