The Atlanta Track Club’s annual Fourth of July 10K has a new title partner: Northside Hospital Peachtree Road Race
The Atlanta Track Club announced Feb. 10 that Northside Hospital would be the naming rights partner for its running and walking event, and that The Atlanta Journal-Constitution (AJC) would remain as its official media partner.
The AJC had been the title sponsor of the race for the past 49 years, from 1976 to 2025.
“Northside Hospital has been a partner of the Atlanta Track Club and the Peachtree Road Race for more than a decade, and we are thrilled to enhance that partnership in a big way as the new title partner of this great Atlanta tradition,” Northside Hospital Atlanta CEO Deidre Dixon said in a statement.
Northside Hospital’s title partnership also extends to the Club’s other Peachtree-branded events: Peachtree Junior and the Polar Opposite Peachtree Road Race.
“Northside Hospital has long been a trusted pillar of health and wellness in our community, and we are proud to welcome them as the new title partner of the Peachtree Road Race,” Atlanta Track Club CEO Rich Kenah said in a statement. “Their commitment to keeping Atlanta active and healthy aligns perfectly with the mission of Atlanta Track Club. Together, we will continue to elevate the Peachtree experience for runners, volunteers and spectators while honoring the tradition that makes this race such an iconic July 4th celebration for all Georgians. At the same time, we are grateful to The Atlanta Journal-Constitution for nearly five decades of support that helped grow the Peachtree into a defining Atlanta tradition.”
The AJC will continue to serve as a hub for participants in the Peachtree Road Race where they can register for the race and cast their vote on the 2026 T-shirt Design Contest.
Registration for the 2026 Northside Hospital Peachtree Road Race opens March 18 for sponsor employees and Charity Entry participants. Atlanta Track Club member and lottery registration opens April 1. Sponsor employees, Charity Entries and Club members receive guaranteed entry, while all other participants must enter the lottery.
For more, visit atlantatrackclub.org.