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Rough Draft Atlanta is metro Atlanta’s leading hyperlocal media organization.
We publish Reporter Newspapers, Atlanta Intown, and the Rough Draft suite of newsletters. With a combined monthly readership of almost 1 million across print and digital, our products reach metro Atlanta’s most dynamic and influential communities.
Reporter Newspapers (print circ: 63,000) is published monthly and covers five communities: Brookhaven, Buckhead, Dunwoody, Sandy Springs, and Tucker.
Distribution areas includes ZIP codes 30305, 30318, 30319, 30326, 30327, 30328, 30338, 30342, 30350, 30084.
Atlanta Intown (print circ: 27,000) reaches the intown communities from Midtown to Grant Park and from Emory to the Westside. Intown’s coverage includes ZIP codes 30306, 30307, 30308, 30309, and 30312.
Founded in 1994, Intown pioneered hyperlocal news in Atlanta with a mission to inform and empower readers while helping build community.
Georgia Voice (circ: 4,500) covers the region’s thriving LGBTQ+ community and is distributed at key local businesses.
Reporter Newspapers and Atlanta Intown are distributed via direct mail to ensure delivery to homes as well as at hundreds of local businesses.
Rough Draft, a morning newsletter that is a clever, curated, and concise look at what’s happening around metro Atlanta. As of December 2024, Rough Draft had 50,000 daily email subscribers.
In the Community
We are active members of The Atlanta Press Club, Georgia Press Association, Greater Perimeter Chamber, Brookhaven Chamber of Commerce, Central Atlanta Progress, Midtown Alliance, Livable Buckhead, and the Buckhead Business Association.
Editorial Team
Sales & Marketing Team
Neal Maziar
CHIEF REVENUE OFFICER
Neal Maziar joined Springs Publishing in January 2022. Previously, he led sales and marketing at Cox Radio and was a co-founder of Big League Broadcasting. He currently serves on the board of the Sandy Springs Perimeter Chamber and the Georgia chapter of the Crohn’s & Colitis Foundation.
He is a native of, and lives in, Sandy Springs.
Jeff Kremer
sr. account manager
Jeff Kremer has more than 25 years of advertising sales experience, including at Creative Loafing and the Sunday Paper, where he was a founder.
Suzanne Purcell
sr. account manager
Suzanne joined Springs Publishing in April 2022. Previously, she worked for 30+ years at Cox and The Atlanta Journal-Constitution in a variety of sales and management roles.
Suzanne grew up in Sandy Springs and now lives in Buckhead.
Rico Figliolini
creative director
Rico Figliolini is a creative director, publisher, social media strategist, and podcast producer/host in Atlanta. In 2021, he was recognized for Page One Design by the Georgia Press Association.
Code of Ethics
Rough Draft Atlanta follows the Society of Professional Journalists Code of Ethics. Click here to read more.
Company News
Here are the latest stories about Rough Draft Atlanta
Coverage from other outlets
“The Georgia Voice, Atlanta’s landmark LGBTQ newspaper, has a new owner,” in The Atlanta Journal-Constitution (Dec. 3, 2024)
Publisher Keith Pepper on Integrating Legacy Print into the Digital Age on the “Small Press, Big Ideas” podcast (Nov. 25, 2024)
Associate Editor Sammie Purcell on the “Four Questions Journalist Spotlight” podcast (Nov. 23, 2024)
Publisher Keith Pepper on Building a Digital-First Media Company on the “What’s Up Dunwoody?” podcast (Aug. 19, 2024)
Rough Draft named Best Local & Community Newsletter (July 23, 2024)
Publisher Keith Pepper on Redefining Local News on Discover Dunwoody’s podcast “Dunwoody Dialogues” (July 16, 2024)
Rough Draft, Sketchbook, and Side Dish named to the shortlist of Best Newsletters by Media Voices (May 28, 2024)
Senior Editor Beth McKibben on the “Four Questions Journalist Spotlight” podcast (April. 6, 2024)
Publisher Keith Pepper on the Plywood People Podcast (June 1, 2023)
Suzanne Purcell named 2022 “Sales Superstar” by Editor & Publisher magazine. (Jan. 6, 2023)
A recap of 2022 and a look ahead from LinkedIn. By Keith Pepper (Dec. 31, 2022)
Leff & Associates “Four Questions Journalist Spotlight” with Amy Wenk and Keith Pepper (Mar. 5, 2022)
“The Georgia Gang” recognizes Rough Draft as a “winner of the week” (Dec. 19, 2021)
Bulldawg Illustrated Proust Q&A with Keith Pepper (Nov. 24, 2021)
LinkedIn post on Atlanta Journal-Constitution partnership (Nov. 14, 2021)
What’s Up Dunwoody podcast about the Dunwoody 4th of July Parade. Amy Wenk and Keith Pepper (July 3, 2021)
Atlanta Jewish Times: “Steve Levene Sells Reporter Newspapers” (Jan. 12, 2021)
Atlanta Journal-Constitution: “OPINION: Atlanta man happy to buy newspaper company? Must be fake joy” (Dec. 23, 2020)
