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Rough Draft Atlanta is metro Atlanta’s leading hyperlocal media organization.

We publish Reporter Newspapers, Atlanta Intown, and the Rough Draft suite of newsletters. With a combined monthly readership of almost 1 million across print and digital, our products reach metro Atlanta’s most dynamic and influential communities. 

Reporter Newspapers (print circ: 63,000) is published monthly and covers five communities: Brookhaven, Buckhead, Dunwoody, Sandy Springs, and Tucker. 

Distribution areas includes ZIP codes 30305, 30318, 30319, 30326, 30327, 30328, 30338, 30342, 30350, 30084.

Atlanta Intown (print circ: 27,000) reaches the intown communities from Midtown to Grant Park and from Emory to the Westside. Intown’s coverage includes ZIP codes 30306, 30307, 30308, 30309, and 30312.

Founded in 1994, Intown pioneered hyperlocal news in Atlanta with a mission to inform and empower readers while helping build community.

Georgia Voice (circ: 4,500) covers the region’s thriving LGBTQ+ community and is distributed at key local businesses.

Reporter Newspapers and Atlanta Intown are distributed via direct mail to ensure delivery to homes as well as at hundreds of local businesses. 

Rough Draft, a morning newsletter that is a clever, curated, and concise look at what’s happening around metro Atlanta. As of December 2024, Rough Draft had 50,000 daily email subscribers.

In the Community

We are active members of The Atlanta Press Club, Georgia Press Association, Greater Perimeter Chamber, Brookhaven Chamber of Commerce, Central Atlanta Progress, Midtown Alliance, Livable Buckhead, and the Buckhead Business Association.

Editorial Team

Julie E. Bloemeke

Julie E. Bloemeke is the newsletter producer and editor for Rough Draft Atlanta. She is also a freelance writer, editor, and award-winning poet. More by Julie E. Bloemeke

Katie Burkholder

Katie Burkholder is a staff writer for Georgia Voice and Rough Draft Atlanta. She previously served as editor of Georgia Voice. More by Katie Burkholder

Cathy Cobbs

Managing Editor, Reporter newspapers

Cathy Cobbs is Reporter Newspapers’ Managing Editor and covers Dunwoody and Brookhaven for Rough Draft Atlanta. She can be reached at cathy@roughdraftatlanta.com. More by Cathy Cobbs

Summer Evans

Summer Evans is a social media producer for Rough Draft Atlanta. More by Summer Evans

Collin Kelley

Collin Kelley is the executive editor of Atlanta Intown, Georgia Voice, and the Rough Draft newsletter. He has been a journalist for nearly four decades and is also an award-winning poet and novelist. More by Collin Kelley

Beth McKibben

Beth McKibben serves as both Editor in Chief and Dining Editor for Rough Draft Atlanta. She was previously the editor of Eater Atlanta and has been covering food and drinks locally and nationally for over 14 years. More by Beth McKibben

Bob Pepalis

Bob Pepalis is a freelance journalist based in metro Atlanta. More by Bob Pepalis

Sammie Purcell

Sammie Purcell is Associate Editor at Rough Draft Atlanta where she writes about arts & entertainment, including editing the weekly Scene newsletter. More by Sammie Purcell

Logan C. Ritchie

Logan C. Ritchie writes features and covers metro Atlanta’s Jewish community for Rough Draft. More by Logan C. Ritchie

Sherri Daye Scott

Sherri Daye Scott is a freelance writer and producer based in Atlanta. She edits the Sketchbook newsletter for Rough Draft. More by Sherri Daye Scott

Sarra Sedghi

Sarra Sedghi is a dining reporter for Rough Draft Atlanta where she also covers events and culture around the 2026 FIFA World Cup. More by Sarra Sedghi

Hayden Sumlin

Hayden Sumlin is a staff writer for Rough Draft Atlanta. More by Hayden Sumlin

Stephanie Toone

Stephanie Toone is a freelance journalist based in Atlanta. Previously, she worked at Canopy Atlanta, The Atlanta Journal-Constitution, and The Tennessean. More by Stephanie Toone

Sales & Marketing Team

Keith Pepper

Publisher

Keith Pepper is the publisher of Rough Draft Atlanta.

Savannah Pierce

Executive Assistant

Savannah Pierce is Executive Assistant at Rough Draft Atlanta.

Neal Maziar

CHIEF REVENUE OFFICER

Neal Maziar joined Springs Publishing in January 2022. Previously, he led sales and marketing at Cox Radio and was a co-founder of Big League Broadcasting. He currently serves on the board of the Sandy Springs Perimeter Chamber and the Georgia chapter of the Crohn’s & Colitis Foundation.

He is a native of, and lives in, Sandy Springs.

Deborah Davis

Account Executive | Sales Operations

Deborah Davis has more than 30 years in the newspaper industry.

Jeff Kremer

sr. account manager

Jeff Kremer has more than 25 years of advertising sales experience, including at Creative Loafing and the Sunday Paper, where he was a founder.

Suzanne Purcell

sr. account manager

Suzanne joined Springs Publishing in April 2022. Previously, she worked for 30+ years at Cox and The Atlanta Journal-Constitution in a variety of sales and management roles.

Suzanne grew up in Sandy Springs and now lives in Buckhead.

Rico Figliolini

creative director

Rico Figliolini is a creative director, publisher, social media strategist, and podcast producer/host in Atlanta. In 2021, he was recognized for Page One Design by the Georgia Press Association.

Code of Ethics

Rough Draft Atlanta follows the Society of Professional Journalists Code of Ethics. Click here to read more.


Company News

Here are the latest stories about Rough Draft Atlanta

Publisher’s Note: 20 years later, home again

Reporter Newspapers celebrates two milestones: the City of Sandy Springs’ 20th birthday and the newspaper’s own 5th anniversary, during which it has achieved record revenue and readership.

Get your newsletter as a Reel

Rough Draft’s morning newsletter is available as an Instagram Reel, featuring a selection of content from the past week.

Publisher’s Note – Mid-October updates

Georgia Voice has seen success in the past few weeks of Q3, with a 31% increase in print pages and a 58% ad-to-editorial ratio, while Rough Draft’s Associate Editor Sammie…

How to keep Rough Draft out of your spam folder

To ensure Rough Draft Atlanta’s emails land in your Inbox, add their addresses to your contacts and mark them as “Primary” or “Not Spam”.

Publisher’s Note: Three decades of local journalism

Atlanta Intown, a local news publication, has been serving the community for 30 years, defying industry trends and increasing its investment in editorial staff, while continuing to invest in digital…

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Coverage from other outlets

“The Georgia Voice, Atlanta’s landmark LGBTQ newspaper, has a new owner,” in The Atlanta Journal-Constitution (Dec. 3, 2024)

Publisher Keith Pepper on Integrating Legacy Print into the Digital Age on the “Small Press, Big Ideas” podcast (Nov. 25, 2024)

Associate Editor Sammie Purcell on the “Four Questions Journalist Spotlight” podcast (Nov. 23, 2024)

Publisher Keith Pepper on Building a Digital-First Media Company on the “What’s Up Dunwoody?” podcast (Aug. 19, 2024)

Rough Draft named Best Local & Community Newsletter (July 23, 2024)

Publisher Keith Pepper on Redefining Local News on Discover Dunwoody’s podcast “Dunwoody Dialogues” (July 16, 2024)

Rough Draft, Sketchbook, and Side Dish named to the shortlist of Best Newsletters by Media Voices (May 28, 2024)

Senior Editor Beth McKibben on the “Four Questions Journalist Spotlight” podcast (April. 6, 2024)

Publisher Keith Pepper on the Plywood People Podcast (June 1, 2023)

Suzanne Purcell named 2022 “Sales Superstar” by Editor & Publisher magazine. (Jan. 6, 2023)

A recap of 2022 and a look ahead from LinkedIn. By Keith Pepper (Dec. 31, 2022)

Leff & Associates “Four Questions Journalist Spotlight” with Amy Wenk and Keith Pepper (Mar. 5, 2022)

The Georgia Gang” recognizes Rough Draft as a “winner of the week” (Dec. 19, 2021)

Bulldawg Illustrated Proust Q&A with Keith Pepper (Nov. 24, 2021)

LinkedIn post on Atlanta Journal-Constitution partnership (Nov. 14, 2021)

What’s Up Dunwoody podcast about the Dunwoody 4th of July Parade. Amy Wenk and Keith Pepper (July 3, 2021)

Atlanta Jewish Times: “Steve Levene Sells Reporter Newspapers” (Jan. 12, 2021)

Atlanta Journal-Constitution: “OPINION: Atlanta man happy to buy newspaper company? Must be fake joy” (Dec. 23, 2020)