The Boutique BeatBy Danna Thompson

B Chic Shoetique Opens

The New York based Bourgeoisie opens B Chic Shoetique in Buckhead, offering more cost-conscious options without sacrificing style. Owner, Rashidah Ali is a shoe consultant and stylist with a celebrity clientele list that includes Kim Kardashian, Alicia Keys and Wendy Williams. B Chic will feature shoes from an array of designers including L.A.M.B. and Report Signature among others.

A lavish, private event was held at the Ritz Carlton in Buckhead on April 14 to commemorate the opening. Hosted by Maybeline super model Jessica White paired with cocktails, hors d’oeuvres and an official red-carpet-style entrance with Rashida and her entourage the event was done in grand style. Also, in attendance was Tharon Johnson, Senior Advisor from the City of Atlanta Mayor’s office to welcome the new business to Atlanta. Rashidah says she is looking forward to calling Atlanta home. For more about the shop, visit

Divine Consign Show is All New Boutique Labels

Actually, it isn’t even consignment at all this April. The ever-so-popular shopping event had to forgo consigning, which means shoppers will have selections from favorites like Kate & Libby, Three Mommas and many more brand new boutique labels and trunk shows! Even better, you won’t be shopping out of season since most of the merchandise is spring and summer wear priced at $35 and under. Fall items on-hand will be deeply discounted.

Newly offered by Divine Consign Children’s Show is a grandparent’s shopping shift during preview night, pre-registration is required. ?The children’s clothes are for ages newborn to 12 years, and they accept cash, check and Visa/MC. Strollers are permitted,?but umbrella strollers are preferred. Divine Consign says they are expecting up to 2,000 people to attend. The venue will be at Buckhead Place, 3232-B Peachtree Road.

Preview Night: Wednesday, April 28, 4:00 pm – 9:00 pm

Public Sale: Thursday, April 29,  9:30 am – 8:00 pm

Public Sale: Friday, April 30,  9:30 am – 1:00 pm

One Facebook Fan will be selected to win entry to the preview night April 28! This night has the most selections and sizes available-all you have to do is become a fan and you’re entered to win!
Evolve Boutique Earth Day Sale

Earth Day is celebrated during the month of April, but Evolve Boutique in Decatur keeps the spirit of eco-friendly going all year. Owner, Joyce Justicz, has a focus on earth friendly products and repurposed merchandise. Joyce describes repurposed as old materials reused (or upcycled) to create something beautiful. She says, “Working in this industry has been such a pleasure because it is all with a greater purpose.” A company called GreenSewn, which uses recycled old vintage saris, designs the rainbow of scarves adorning the wall. Another eco-chic designer (local to Decatur) is Verdier, using new and old vintage jewelry pieces to create a fresh, trendy line of necklaces and earrings. In addition to the eco-friendly lines, some of Evolve’s best sellers are Velvet, Ella Moss and Citizens.

In her spare time, Joyce enjoys spending time with her husband and four children. The self-proclaimed “math nerd” (her words not mine) conquers lots of puzzles and currently is undertaking a home renovation project. She is a proud Emory alum and often hosts social clubs from the university at her boutique.

With the culmination Earth Day and the boutique’s three-year anniversary this month, Evolve will have the entire store on sale April 22-25. This will be their largest sale ever with the entire shop discounted. To add to the fun, Evolve will be selling organic cotton tee’s flaunting their logo. Expect to be greeted at the door by the boutique mascot, Sammy. He’s a lovable rescue dog with lots of personality!

Upcoming Events

Fab Friday at Heilotrope: 20% off everything in the Decatur store on April 23 from 6-11 p.m., enjoy wine and hors d’oeuvres.

ecoEmporium: The eco-friendly shop re-opens in its new location At the Collective in Inman Park on April 24.

Etc. East: 20% off handbags during the month of April at the Vinings shop.

Sage Earth Day Sale: 22% off regular priced purchase on April 22, may be used  at any Sage location. Print discount at or shop at and use the keyword “Earth” at checkout.

Danna Thompson is the founder of, which provides shoppers, fashionistas, and trendsetters with up-to-date information on Atlanta Boutiques. We cover shop events, promotions and profile area boutiques. Contact Thompson at

Collin KelleyEditor

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.

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