To the editor:

I know the city of Sandy Springs has tried to block the new electronic billboards via legal action. The new signs (esp. at I-285/Northside Drive, at 60 feet high) will expose neighborhoods to visual pollution, once the leaves fall, to a degree unprecedented in a residential neighborhood.

Does the city have a way to regulate the lumen output of these signs at night, when measured in the nearby residences?

A second approach is to rely on the marketplace to fight this new “plague” on our backyards. I would urge citizens to boycott any product, business or service advertised on these signs. I would urge any businesses to shun dealing with the advertising firms promoting the use of these billboards.

When they cannot pay the electrical bills, maybe they will “go dark.”

D.J. DeLong