By Kathy Dean
A new fitness concept has been brought to Buckhead by a family long associated with business in Atlanta.
Moss Robertson and his wife, Dr. Tricia Robertson, opened the Buckhead location of The Exercise Coach in February, while Robertson’s daughter, Katie Sanders, and her husband, Jason, opened a second location in John’s Creek in May. If the names sound familiar, there’s a good reason. They are active members of the well-established and highly respected Boomershine family that has sold automobiles to Atlanta families as far back as 1929.
“While selling cars was wonderful, and a much-needed service, we’re blessed as a family to become franchise owners of The Exercise Coach,” Sanders said. “It’s been a life changing experience for all of us…and our clients tell us that it’s life changing for them, too.”
For 31 years, Robertson ran Moss Robertson Cadillac-Mazda in Gainesville. He considered retirement after selling the dealership, but said that upon discovering The Exercise Coach, “it really energized me thinking about going into the future in the health and fitness field.”
The Exercise Coach has become a positive quality of life change for the Robertson and Sanders families. They’re excited to be working together to help individuals in their community find better health.
Sanders listed out some of the major points that urged the entrepreneurial family to take on their new venture. Each studio serves up to 150 members and features special exercise equipment that conforms to the strength level of the individual, offering both protection and challenges. The machines, available only through The Exercise Coach, adapt to the individual.
She explained that The Exercise Coach is for people of all ages and fitness levels, but especially for people who don’t like to exercise, who don’t like the gym scene, who are injured or concerned about injuries, and – most importantly – who don’t have the time to exercise.
“These days, everyone is busy. No one has the time to dedicate 45 minutes to an hour a day to exercise,” added Robertson. “And they don’t have to. With The Exercise Coach, clients participate in two 20-minute intense training workouts each week – and they’re done. That’s all it takes for them to get fit and strong.”
Another critical key to the program’s success is the one-on-one coaching. For the entire 20-minute workout, a coach oversees the client’s workout, encouraging and supporting them. The reason the program works so well is that every time a client comes in, they push their muscles to the point of fatigue so the muscles break down. Then the muscles are allowed to build back up so clients get the full benefit of the intense workouts.
“The most important aspect of The Exercise Coach is the relationships we build with our clients,” Sanders stated. “It’s those relationships that make the difference. We consult with our clients and discuss their goals, measure their progress and help them reach their goals.”
With the rise of obesity and diabetes in the US, exercise and diet have become important to everyone. Sanders reported that most clients want to lose weight, and The Exercise Coach helps them do that because when a person’s muscles are strong and healthy, their metabolism is more efficient.
The Exercise Coach requires no gym fees or long-term contracts. Clients join and pay month-to-month at a rate that is about one-third the cost of personal training in Atlanta.
“I tell people to try it for a month, and if it doesn’t work for them, they shouldn’t continue,” Sanders said. “But people see the improvements in how they look and feel, and they stick with it! Our clients are motivated and held accountable, and it doesn’t take long for them to see real positive quality of life changes.”