Mercedes-Benz has acquired the naming rights to the new Falcons NFL football stadium under construction in Atlanta, according to ajc.com and Sports Business Daily reports.
The German automaker’s U.S. headquarters is in the process of moving to Sandy Springs and is temporarily based in Dunwoody.
The deal would have Mercedes-Benz playing both sides of the NFL’s NFC South division’s fiercest rivalry. The automaker already has the naming rights to the Superdome, home of the Falcons’ main rival, the New Orleans Saints. The Atlanta stadium also will be home to Atlanta United FC, the city’s new Major League Soccer team.
Mercedes-Benz also has its name on stadiums in China and Germany.
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