I was so happy to see Sandy Springs was doing a new logo, as the old one looked like something for a nursing home — very bad. (“2016 Year in Review,” Dec. 23.) The new logo is also a disappointment. How could a city go so wrong? Think of Decatur and their primary-colored buildings [logo], which is so fun and festive. The new logo looks like the Sheraton Inn logo and is no better than the old. The colors are not at all fun and uplifting.
I saw where $90,000 was spent on this. What an outrage. There are so many art schools around. You could have offered $1,000 or even $5,000 for the best logo.
Please go back to the drawing board — maybe use a stylized design of the King and Queen buildings. There should also be some red or yellow for pop. The blue should not be navy but more electric, like French blue. The green should not be dead green either.
Susie Cabera
Sandy Springs
You’re touching on something I brought up during the original release.
First: The city shouldn’t replace its current logo. I think it works well on park and traffic.
Second: What the city really need is a City Seal which would address the original issue of having a design that’s easy to put on uniforms. The City of Decatur, The City of Atlanta, The City of Dunwoody and the City of Brookhaven ALL have circular “city seals” not “logos”. I’m surprised that wasn’t brought up from the $100k paid to consultants. I said it once and I’ll say it again, the “new logo” could’ve been made on a free logo maker. I understand you still need someone to draft the guidelines to implement the design but the design itself is…blah