Peachtree Center in Downtown has completed the first phase of a massive renovation that transformed the mixed-use development’s three-story retail center and outdoor courtyard. The revamped spaces have been rebranded as The Hub and The Plaza, respectively.
“We’re thrilled to finally unveil the modernized Peachtree Center, officially marking the next era for Downtown’s beloved icon and the revival of the surrounding neighborhood,” said Rudy Touzet, CEO of Banyan Street Capital, owner of Peachtree Center. “Peachtree Center will continue to serve as a true public realm, creating opportunities and additional spaces for the community and tenants to gather.”
Echoing John Portman’s original vision, The Beck Group worked with Banyan Street Capital to integrate the development’s mid-century modern architecture into the new design. The Plaza was redesigned to better connect with Peachtree Street and serves as the town square of the development, becoming a central gathering space for interactive tenant programming and larger-scale public events.
The modernized plaza also incorporates a glass-enclosed staircase that connects directly to The Hub’s restaurants and retail shops below. Reflective pools and fountains with seating and landscaping are displayed throughout. Transforming the streetscape, The Plaza also features a suspended canopy of linear lighting elements, serving as an eye-catching signature feature..
Marble columns, counter-height bar seating, gathering areas, upgraded light fixtures, skylights, modernized elevators and new digital wayfinding are all part of The Hub upgrade.
Along with its physical transformation, The Hub has welcomed a new line-up of tenants including Salata, Beni’s Cubano, Taste of India and BEP! Vietnamese as well as Time to Escape, a locally owned and operated escape room concept that includes live actors.