North Avenue MARTA station (Courtesy of MARTA)

MARTA has hired commercial real estate firm JLL to market a transit-oriented development (TOD) at the North Avenue station in Midtown. According to a media release, JLL plans to secure a developer for a “signature tower project” at the station.

Bound by Ponce de Leon Avenue, West Peachtree Street and North Avenue, the 1.5 acre property is located within Midtown’s high-density SPI-16 district and within blocks of Portman Holdings’ CODA and Anthem projects, as well as Norfolk Southern’s headquarters.

This marks the first time MARTA has used a third-party consulting firm for its TOD program. JLL’s Scott Cullen and Mark Lindenbaum, who co-lead the firm’s Land and Development Services Group, and Jeremy Becker, who leads JLL’s Southeast Public Institutions Group, will oversee the marketing of the site, the developer selection and the transaction process.

“With employers and residents increasingly interested in being in this part of Midtown, we think the time is right for us to establish a development partnership,” said Jacob Vallo, senior director of TOD and Real Estate for MARTA. “We look forward to working with JLL to find the right partner for the project.”

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.