Plaza Fiesta has a new owner.

The popular Latino shopping center, located at 4166 Buford Highway, has been sold to a Charlotte-based real estate firm called Asana Partners, as first reported by the Atlanta Business Chronicle. 

The shopping center was previously owned by Sarofim Realty Advisors, and DeKalb County property records still show Sarofim as the owner at the time of this publication. The commercial real estate firm CBRE Atlanta represented Sarofim in the sale. 

“Representing Plaza Fiesta in the marketplace was an honor and a career hallmark for our team. The property is the hub for the region’s growing Hispanic community and offers a truly authentic retail experience unlike any other in Atlanta and beyond,” said Kevin Hurley, a senior vice president with CBRE in a press release. “We have been huge fans and patrons of Plaza Fiesta for many years and watched it thrive under thoughtful ownership and management. We are thrilled to have found a new sponsor that will continue to be a great steward of such a special property.”

Asana Partners, which also operates popular Krog Street Market in Inman Park, did not immediately respond to requests for comment from Reporter Newspapers. 

This piece has been updated with a comment from CBRE.

Sammie Purcell

Sammie Purcell is a staff writer for Reporter Newspapers.