In an effort to innovate its parking experience for Atlanta sports fans, Mercedes-Benz Stadium announced a new partnership with ParkHub.
Based out of Dallas, Texas, ParkHub is a software company that specializes in parking management technology.
Through the collaboration, Mercedes-Benz Stadium said it will utilize ParkHub’s “suite of advanced parking technologies,” with the goal of enhancing spectator satisfaction.
Among the new features provided by ParkHub include EventPass, which allows fans to pre-book stadium or nearby parking; SeasonPass, which offers digital season-long parking passes with premium access tiers and transferability; CompPass, a digital distribution system for managing parking passes for employees, suite holders and more; as well as Suite, an operations system that provides “real-time insights and control over parking inventory.”
“Our technology not only simplifies parking operations but also offers valuable data insights that enhance fan engagement and streamline stadium logistics,” said Charley DeBow, senior vice president of Sales & Strategic Partnerships at ParkHub.
In addition to its tech offering, ParkHub announced that it also secured agreements with third-party parking operators, who will oversee 45 nearby parking sites to expand visitor options and ease traffic for Atlanta Falcons and Atlanta United games.
Single-event and season parking passes are available for purchase beginning Feb. 10, 2025.