The racetrack formerly known as Atlanta Motor Speedway has a new name: EchoPark Speedway.
According to a press release from the Hampton, GA venue, the 66-year-old track has partnered with EchoPark Automotive for a seven-year, multi-million-dollar branding deal.
The speedway hosts two NASCAR Cup Series races annually, including the upcoming June 28 Quaker State 400.
Specializing in pre-owned vehicle sales, EchoPark Automotive is one of three operating segments of Sonic Automotive, Inc., a Fortune 300 company. EchoPark Automotive operates 17 locations in 13 markets, including Georgia, Tennessee, and Alabama.
Acquiring the naming rights to one of NASCAR’s most iconic tracks is the latest and biggest step in this strategy for EchoPark Automotive, according to the press release.
The speedway’s entire 850-acre facility has undergone a facelift in preparation for its upcoming national debut as the opening race for the TNT portion of the NASCAR broadcast schedule and the kickoff event for the new in-season Cup Series tournament.
Fans will see the new EchoPark Speedway’s signature green color and the new track logo across track walls, Victory Lane, and throughout the concourse when they attend the Quaker State 400 on Saturday, June 28, or tune in nationally at 7 p.m.
Find out more at www.EchoParkSpeedway.com.
