Disguise, the award-winning technology company behind the immersive tech at venues like Illuminarium, unveiled its new 8,000-square-foot office and Experience Center in West Midtown on Feb. 12.
Designed for creators, technologists, and production teams, the center is a hands-on space for the creative community to test, learn, and build skills with the technology trusted on the world’s biggest concert tours and live productions.
“From festivals like Coachella and Glastonbury to in-stadium fan engagements, and Broadway shows like Maybe Happy Ending to Hollywood film productions, over the past 25 years, Disguise has transformed how audience experiences are being created,” Disguise SVP of Customer Excellence, Sarah Lewthwaite, said. “This expansion gives us the ability to be closer to our clients in the Southeast and offer a more dedicated, in-person experience for exploring creative ideas, testing technology and collaborating on ambitious projects together.”
The new space, located in Atlanta’s historic Westside Paper building, houses offices for Disguise’s creative and technical solutions team, a dedicated hardware support center for the Americas, and the Experience Center, an interactive showroom for Disguise’s cutting-edge virtual production technologies.
On display in the Center is a cutting-edge LED stage for demos, prototyping, and research and development; Disguise X1, a software-only product for utilizing the company’s offerings without the need for server rentals or added rack space; and demos of use cases for Disguise’s technology, like LED flooring and full-venue projections.
Disguise will host free workshops, certification programs, and master classes for creators and production teams.
“[We are excited for] what this next step represents for the next generation of visual experiences in the Southeast,” Disguise CEO Fernando Küfer said. “This Experience Center reflects our commitment to the Atlanta creative community and to the future of fun and audience engagement.
To learn more about Disguise, visit disguise.one.
Related stories:
• MARTA to launch first bus rapid transit line in phases this April
• UK fintech company Ekko opens Atlanta office to bring climate tools to US payments market
