Billed as a post-40s girls night out, the Dear FoundHer tour with “Sunny and Jenn” is popping into Dunwoody on April 16 at the Marcus Jewish Community Center of Atlanta as founder Lindsay Pinchuk joins influencers Pam “Sunny” Sunshine and Jenn Sherman on stage.
Dear FoundHer is a podcast, a community of mentors, and a source of inspiration and motivation for women over 40. Pinchuk calls it “a movement” in which women can gather resources, share frustration, and celebrate success.
“I started Dear FoundHer as a podcast because there is no blueprint for entrepreneurship,” Pinchuk said.
What started as a “passion project” quickly grew from a podcast to a newsletter, an online networking community, and a one-year mentorship. Dear FoundHer decided to take the show on the road with fashion industry pro, Sunshine, and Peloton’s first cycling instructor, Sherman.
“When we created this event series, we didn’t want to limit it to women who were business owners because women who are experiencing pivots in their 40s want to come hear them talk,” Pinchuk said. “It’s a girls’ night out – all about midlife.”
Topics for the event will include personal style, friendships, career, marriage and family, health and wellness, and perimenopause and menopause.
“I’m in my mid-40s, Jen is 57, and Pam is 59. Together, we bring different perspectives to the table on what women over 40 are going through,” Pinchuk said. “Jenn and Sunny are very open about all of their life experiences. It’s kind of like having like two best friend/big sisters who are going to prepare you for what’s to come.”
Pinchuk said the question-and-answer portion brings out the fun, outrageous nature of the audience. At a show in Florida, a woman stood up and said she was so motivated by Jenn and Sunny that after Oct. 7, 2023, she left her career and became a flight attendant. She was so impassioned about naysayers telling her what she could and couldn’t do that she dropped an R-rated phrase – surprising everyone.
“Women in the room are very comfortable,” Pinchuk laughed.
The audience members for Dear FoundHer have decades of experience in building a career, building a family, and managing one or both. Pinchuk emphasized that she created the event “because the world feels very heavy” and she wanted a space where women who really bear the brunt of it all could let it all go for a couple of hours, being surrounded by people who are just like them.
“A lot of women over 40 have major imposter syndrome. They feel that they’re too late to the party,” Pinchuk said. “When women … decide they want to do something different, it’s important that they have confidence and they lean into the experience that they have. And that they don’t tell themselves, ‘I don’t belong here,’ because you absolutely do.”
For her podcast, Pinchuk has interviewed “incredible women” including make up artist and company founder Bobbi Brown, child psychologist and founder of Good Inside Dr. Becky, and mature skincare founder Laura Geller. She said she’s learned to lean in to experience.
She advises women to use their connections. It doesn’t matter if you are a social media expert or a technology guru. The connections women have at this stage of life far surpass those of our younger counterparts, she said.
Pinchuk’s advice: Lean into connections. Don’t doubt yourself. If you have a nagging feeling that you want to do something – whether it’s to start a business, take a trip, or have an experience – do it now.
“If there is something that’s keeping you up at night, just do it. What are we waiting for?” Pinchuk said. “We don’t have infinite amounts of time.”
Tickets are available for the meet and greet at 6 p.m. as well as the event at 7 p.m.
