The City of Atlanta has unveiled the incentive part of its carrot-and-stick approach to dealing with youths  – dubbed “water boys” – who sell bottled water on the streets.
Mayor Keisha Lance Bottoms on Aug. 7 released recommendations from a Youth Entrepreneurship Advisory Council on ways to steer youths into safe and legal ways to make money.
The report says that many youths are making $100 to $300 a day selling the water, so actual money-making has to be the core of an alternative program. And some youths will choose to continue selling water regardless, the report said.
“The main way to steer them away from selling [water] is to offer a more enticing alternative. In short, they need to be compensated for their time,” said the report, adding that alternatives will require “robust” partnerships with nonprofits, businesses and Atlanta Public Schools, among others.
“Thank you to the members of the Advisory Council for their thoughtful recommendations and diligent work towards creating a successful path forward for youth in Atlanta,” said Bottoms in a press release. “We must continue to make bold investments in our young people and steer them toward productive and beneficial outcomes.”
The administration will continue to work on the recommendations with such partners as Invest Atlanta, the city’s economic development agency, and the jobs program WorkSource Atlanta. Anyone wanting to participate can email the city at youthentrepreneurship@AtlantaGa.Gov. To see the full report, can be read at this link.
On the enforcement side, the Atlanta Police Department has begun cracking down on  criminal activity by or related to water-sellers after attacks on motorists and a recent robbery in Buckhead.
The advisory council’s report says it worked on principles of racial and economic equity — part of Bottoms’ overarching city policy goals — and the ideas that the youths themselves should have input on solutions that will benefit everyone in Atlanta. “Youth need support and opportunity, not punishment,” reads another principle.
The water-selling business
The report, based partly on interviews with water-sellers and APD officials, provides a variety of statistics and estimates about the street business.
An estimated average of 150 to 300 youths are selling water on city streets each day, the report says. Water-sellers range in age from 8 to 21, but are “typically” 12 to 16 years old. Most work in groups. Many are working during school hours, and some were not in school due to suspensions.
The business involves reselling bottled water that is typically purchased from stores near the sales sites. The youths typically enter the street to sell the water to drivers at traffic lights.
The youths report making $100 to $300 a day through sales or tips. Many are seeking money to support their households and were meeting basic living needs, though some were also raising “entrepreneurial resources” for start-up businesses or music studio time. A few said they would take a traditional job if it was offered, while many said they preferred working for themselves, according to the report.
Police response
The report notes that the water-selling is fundamentally illegal under city ordinances prohibiting vending without a license and obstructing traffic, and under state law prohibiting pedestrians from entering roadways. While that has sometimes been cited as a simple solution, the report said that APD interviewees “emphasized that a better approach should not depend on the police to solve the problem, nor should it be a police-led effort.”
With the popularity of the business, the report said, there is an increase in robberies where older youths steal the day’s earnings from younger ones.
From Jan. 1 through July 5, the report said, APD recorded 694 calls for service related to water-selling. More than 400 calls involved complaints about related behavior like “aggressive sale tactics,” obstructing traffic or an unwillingness to clean the sales area. Thirteen calls were reports of people with weapons. From all of those calls, there were 11 incidents of youths aged 17 or older being cited and arrested, and four incidents of minors cited and released to parents.
Program recommendations
For solutions, the advisory council particularly cited a multi-prong strategy in the city of Baltimore, Maryland, where youths were engaged in a similar business of washing car windows in the street. The strategy involves mentorship, skill-building and entrepreneurial programs.
The report contains 13 recommendations elaborating ideas of overcoming inequities, conducting outreach, creating programming hubs, and partnering with APS.
On outreach, the city needs an “authentic, credible” approach and must gather more data about the youths, the report said. The city needs to recognize the “entrepreneurial energy” and have a campaign with the message, “We see you. We hear you. We support you.”
The report suggests using the city’s Centers of Hope after-school program as one to create hubs of programming for the youths and their families. It also suggests working with a nonprofit partner to create pipelines to jobs and entrepreneurial opportunities, as well as working with community leaders on “earn and learn” workshops. The city also must recognize that some youths will continue selling water on the streets and find ways to manage that safely, the report said.
Working with APS on similar programming is another recommendation. That would include identifying young entrepreneurs and developing a non-traditional business program for them; providing interactive, hands-on training in entrepreneurship; and providing stipends and other paid incentives for staying in such programs.

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John Ruch

John Ruch is an Atlanta-based journalist. Previously, he was Managing Editor of Reporter Newspapers.

4 replies on “City of Atlanta unveils advisory council recommendations for dealing with ‘water boys’”

  1. The article says some of the kids are 8 years old! To see an 8 year old is out in busy intersections is absurd! The kid doesn’t understand the awareness or lack of awareness by drivers and the drivers are not always attentive and/or aggressive. I’m glad the city is finally getting the boys off the street. They should be praised as entrepreneurs, these boys are being taken advantage of by older men. Multiple times I’ve see a group of them getting out of a van filled with water and drinks. Someone is exploiting and making profit off these kids.

  2. The article says some of the kids are 8 years old! To see an 8 year old is out in busy intersections is absurd! The kid doesn’t understand the awareness or lack of awareness by drivers and the drivers are not always attentive and/or aggressive. I’m glad the city is finally getting the boys off the street. They should be praised as entrepreneurs, these boys are being taken advantage of by older men. Multiple times I’ve see a group of them getting out of a van filled with water and drinks. Someone is exploiting and making profit off these kids.

  3. As Jason said, many of them are being put on the streets only to have most of their money taken by other adults. Others are working for loosely organized neighborhood gangs for their initiations. Like prostitution, when there is that kind of money to be made, the people doing the work are being exploited. I have witnessed adults too dropping kids off out of a van to “work”. In other instances they go to a store, load up a shopping cart steal the shopping cart by pushing it to where they will sell the water and leave the shopping cart, plastic wrap, and boxes on the corner when they are done. I hope the city of Atlanta does not take a naive approach to this. It is just a matter of time until someone gets seriously hurt, or worse.

  4. As Jason said, many of them are being put on the streets only to have most of their money taken by other adults. Others are working for loosely organized neighborhood gangs for their initiations. Like prostitution, when there is that kind of money to be made, the people doing the work are being exploited. I have witnessed adults too dropping kids off out of a van to “work”. In other instances they go to a store, load up a shopping cart steal the shopping cart by pushing it to where they will sell the water and leave the shopping cart, plastic wrap, and boxes on the corner when they are done. I hope the city of Atlanta does not take a naive approach to this. It is just a matter of time until someone gets seriously hurt, or worse.

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