Courtesy of Landmark Properties

A large parking lot adjacent to The Varsity in Midtown could become home to a student housing tower.

According to the Atlanta Business Chronicle, the Gordy family, which owns the fast-food icon, is under contract to sell the two-acre parking lot located at 680 Spring St. NW to Athens-based Landmark Properties. The restaurant and its parking deck would remain a fixture at the corner of Spring Street and North Avenue.

Located just steps from the Georgia Tech campus, the student tower would have 560 units and offer amenities such as a pool, fitness center, and study space. The ground floor would have commercial and retail space, plus its own parking deck.

The Gordy family has operated The Varsity – world-renowned for its hot dogs, onion rings and Frosted Orange drink – since 1928.


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Collin Kelley is the executive editor of Atlanta Intown, Georgia Voice, and the Rough Draft newsletter. He has been a journalist for nearly four decades and is also an award-winning poet and novelist.