MARTA will officially launch MARTA Reach, an on-demand transit service in 12 zones across Atlanta, beginning March 7.
Part of MARTA’s NextGen Bus Network, MARTA Reach will bring transit service directly to the rider’s location for transport to rail and bus stations.
Residents can request a ride through the MARTA Reach app or reservation line, which provides a pickup window of 30 minutes or less. The service will operate 18 hours a day, seven days a week.
MARTA Reach is launching in 12 zones: West Atlanta, Kirkwood/Candler Park, County Line, Lakewood, Oakley Industrial, Fulton Industrial, East Point, Hillandale, Candler-McAfee/Belvedere Park, Cedar Grove, Gresham Park, and North Fulton.
Despite a nationwide manufacturer recall affecting the permanent Dodge Ram ProMaster fleet, MARTA said in a press release that it will use a fleet of leased Ford Starcraft vans for the Reach program starting on March 7.
While these vehicles are fully ADA-accessible and equipped with two wheelchair slots, customers should note that the temporary vehicles utilize a wheelchair lift rather than a ramp and, unlike the permanent fleet, will not be equipped with bike racks. Bicycles will be permitted on MARTA Reach once the permanent vehicles are cleared for service.
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MARTA Reach is free to ride from March 7 until March 28, then it will have a $2.50 fare. This fare includes four free transfers for customers using the Breeze system, which will soon support contactless tap-to-pay options via bank cards and mobile wallets.
To begin using the service, customers are encouraged to download the MARTA Reach in the Apple Store or the Google Play Store. Customers may also call the reservation line at (404) 848-6622 beginning March 7. The reservation line will be available seven days a week from 8:30 a.m. to 5 p.m.
