The first year-round, non-game day Atlanta sports apparel store will open in 2027 at Centennial Yards.
A partnership between the Atlanta Hawks, retailer Fanatics, and Centennial Yards Company, the store will offer mostly Hawks apparel but will include merchandise from several Atlanta teams.
The store is part of a multi-year retail partnership between Fanatics and the Hawks, according to a press release. Fanatics will assume operations of the team’s official e-commerce business and all retail touchpoints at State Farm Arena ahead of the 2026-27 NBA season.
The partners will also launch HawksShop.com, a new official online store, on Oct. 19. The website will use AI to personalize shopping for consumers, including homepage content, search results, and product recommendations.
“Fanatics is one of the most powerful players in sports retail, and we are thrilled that this partnership will provide Hawks fans a world-class retail experience both digitally and in-store,” Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer of the Atlanta Hawks and State Farm Arena, said in the release. “As our brand continues to evolve, it is exciting to be able to serve our fans year-round in State Farm Arena and introduce a state-of-the-art Fanatics store in Centennial Yards that both local fans and visitors will enjoy for years to come,”
