Visit Sandy Springs, the city’s destination marketing organization, is announcing brand that embodies the spirit of the community and highlights what makes Sandy Springs unique.
The new logo puts the King and Queen buildings, Sandy Springs’ most identifiable landmarks, at the center, with two waves beneath representing the Chattahoochee River.
The campaign, scheduled to run through June 2027, targets potential leisure and group travelers and travel planners located within a 300-mile radius, reaching more than 25 million consumers during the campaign.
Brand identity campaign
“‘The Realm of Possibility’ underscores the opportunity within Sandy Springs: a blend of city and suburb that makes the destination an ideal location to live, work, and play,” the announcement said. “This brand promises that when you visit Sandy Springs, anything is possible.”
The King and Queen, constructed between 1984 and 1991, are two 34-story office towers on a 70-acre campus known as Concourse at Landmark Center at SR 400 and I-285. The buildings’ crowns resemble chess piece heads.
The Chattahoochee River, serving as the city’s border with Cobb County and the city of Roswell, has about 22 miles of shoreline in Sandy Springs with national recreation areas and a growing number of city parks.
The Visit Sandy Springs launch marks the next evolution of tourism marketing efforts, creating a more distinctive, cohesive identity that will guide a new integrated campaign across print, digital, and other marketing channels to reach leisure travelers, group planners, and local stakeholders throughout the region.
Adam Berrios, executive director of Visit Sandy Springs, said the community is the “Crown Jewel of the Perimeter.”
“Here we have the best in both urban and suburban living,” Berrios said. “Now it’s time to share that with the millions of potential visitors who are looking for that kind of experience when they travel.”
