Denver-based Smashburger has opened its first Atlanta location at 2625 Piedmont Road, former home of the failed Fat Burger. This location is the first of 20-plus scheduled to open in the city within the next three to five years. The burgers are tasty, but we’re not quite sure if Smashburger will make a dent in an over-crowded arena of burger eateries with Five Guys across the street and Flip, Yeah!Burger and Grindhouse just a couple miles away.
We sampled the BBQ, Bacon, Cheese burger ($5.99 to $6.99 depending on which size you order – 1/3 or 1/2 pound) with the peach BBQ sauce. Good, but not groundbreaking. We also tried the signature Smashfries seasoned with rosemary, garlic and olive oil and fried pickles ($1.99 with sandwich or $2.99 if ordered individually). Again, good, but not exactly memorable. Do you see a theme emerging?
The biggest problem with Smashburger is that it doesn’t provide customers with anything different and it’s nothing more than a mediocre burger house with a décor upgrade. Sure, the burgers are made to order, but so are Wendy’s. Every franchise prides itself on delivering “cooked-to-order” burgers made from “real” meat with a selection of condiments and toppings that you can choose from, as long as you don’t mind paying for each individually. And the recently opened Smashburger is no different. Obviously, they didn’t get the memo that “fresh never frozen” meat shouldn’t be the biggest selling point you have in a city overrun in hamburger joints.
For more information visit www.smashburger.com.