The Dunwoody City Council heard about branding efforts made by the Perimeter Center Improvement Districts to promote the Perimeter area as a safe, accessible place to live, work and play.
At the March 12 meeting, PCID Executive Director Ann Hanlon said the group has engaged Visual House Marketing to work on an identity package that addresses the perception that the Perimeter is congested and difficult to access.
The theme of the campaign, “”Where it all works,” highlighting the functionality and cohesion of the area.
Hanlon said a new logo, video and website has been developed, and that the PCID is working with other Dunwoody organizations to present a united message about the Perimeter and its many offerings.
The expanded interchanges around Georgia 400 and I-285 have been informally known as the “Perimeter Pretzel,” but the PCID is promoting the completion of the construction as “Transform 285/400.”
In other action, the council:
- Held a public hearing regarding new sign plans for Kingswood Church at 4896 N. Peachtree Road and Emory Healthcare at 4553 N. Shallowford Road. Nobody spoke in opposition to either proposal;
- Was told that fiscal year 2023 budget expenditures came in about 3 percent below projections and revenues exceeded expectations. Finance Director Richard Platto also said the hotel-motel tax garnered nearly $6 million, and reported that the city now has about 10 months of revenue in reserves;
- Funded emergency storm repairs to 1302 Center Drive and 2707 Wood Hollow Drive.
- Discussed purchasing signal poles for pedestrian hybrid beacon installations on Perimeter Center West and North Peachtree Road.
- Approved text amendments that expanded the number of members on the Dunwoody Board of Ethics and the Alcohol License Review Board from five to seven members. The change, according to council, was to allow for the boards, which meet sporadically, to more easily have a quorum when they meet.
